Sunday, 5 October 2014

Saul Bass: Research

Saul Bass was an award winning director, but is most commonly known for his graphic design work. The bold paper cutout style he used for countless movie posters is known worldwide, as well as the logos he created for various companies, including United Airlines and AT&T.

Saul Bass used saturated colours (generally no more than 3 or 4), and simple geometric shapes used sparsely to create symbolism based on whatever it is the poster is for.
Saul Bass' work has inspired a large collection of work since he began, including posters and animations.

A moodboard of movie posters in the style of Saul Bass



Above is a Saul Bass-inspired intro animation for the popular TV show American Horror Story: Asylum. 
The animation follows the same cutout theme as Saul Bass, and uses a black and white/monochrome colour scheme which fits well with the theme of the show. 
I noticed that on the different objects, noise had been added to make it seem like it was actually made out of paper. I like this a lot, as I feel it gives a subtle but great spin on the overall style. 
Additionally, I think that in some cases, the noise could be added to certain elements of the animation to give it a more "real" feel, for example; only adding noise to the rings of the record, or to the bark of the trees. 
I also like how the creator used the same font as the original posters/title sequence. This makes the animation easily recognisable as to what show it's for, and, although it doesnt follow the Saul Bass style, it fits in well with the animation as a whole. 

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